Read Wireless Rules: New Marketing Strategies for Customer Relationship Management Anytime, Anywhere by Frederick Newell Online
Wireless Rules: New Marketing Strategies for Customer Relationship Management Anytime, Anywhere As these conditions foster a revolution in wireless communications, companies are finding new ways to lead the charge in around-the-clock, one-to-one communication with their customers. The authors e
| Title | : | Wireless Rules: New Marketing Strategies for Customer Relationship Management Anytime, Anywhere |
| Author | : | |
| Rating | : | 4.88 (153 Votes) |
| Id Book | : | 007137437X |
| Format Type | : | Hardcover |
| Number of Pages | : | 330 Pages |
| Publish Date | : | 2001-07-06 |
| Type File | : | PDF, DOC, RTF, ePub |
In 2001 the nuber of firms engaging in e-commerce is expected to sky rocket from 600,000 to 2.5 million with more than half a billion people expected to be using some kind of wireless device by 2003. As these conditions foster a revolution in wireless communications, companies are finding new ways to lead the charge in around-the-clock, one-to-one communication with their customers. This text outlines a paradigm for marketing: m-marketing, incorporating mobile, wireless, e-commerce and customer communication. This wireless world opens the doors for opportunities - and risks - for marketing professionals. While computer giants like Microsoft, Sun, and Oracle develop programs for wireless devices, marketers must learn to jump ahead of the curve in order to remain competitive. The authors explain how challenging new telecom technologies will impact CRM and what marketers can do to keep customers for life by developing succesful CRM projects in a wireless world. This study helps marketing
Frederick Newell is the author of loyalty. The CEO of the international consulting firm Seklemian/Newell, for more than 20 years, he has been guiding marketing strategies for a broad spectrum of consumer-marketers across the globe as one of North America's leading experts in database marketing, CRM, and the planning, developing, and implementing of customer-based marketing programs. Mr. Newell is a frequent speaker around the world. He is an author, columnist, contributing editor, and editorial director for several national and international advertising/marketing trade publications; visiting professor at Universidad de Belgrano (Buenos Aries); and visiting lecturer at the Fuqua School of Business at Duke University. Mr. Newell is a member of the Board of Directors and the Executive Committee of the Retail Advertising and Marketing Association, International. A member of the Retail Advertising Hall of Fame, Mr. Newell also is author of The New Rules of Marketing. Katherine Lemon, Ph.D.
Oil prices only jumped in early 1970s and the speed with which His Majesty's government worked on projects and tried to modernize the country is truly amazing for a country as backward as Iran in 1960s and 70s. During this period, she has the chance to see Chernobyl, visit the abandoned city, and meet some villagers in a seemingly idyllic place. England definitely didn't seem to cherish a Spanish oriented king and his "Hapsburg continental interests"because approx 30 years after Mary's reign comes the defeat of the Spanish Armada.
This book also plays down the Bloody Mary label as the other bios on Mary, but Foxe's Book of Martyrs has more than covered this subject anyways so I believe no matter how many books written that downplay the persecutions, 'Bloody Mary" will stick! Some of the pictures were interesting showing Mary's residences, which were numerous, very spacious, and attended with style and servants galore. Paperback version omits details of her support for the TPP. Ha
This book also plays down the Bloody Mary label as the other bios on Mary, but Foxe's Book of Martyrs has more than covered this subject anyways so I believe no matter how many books written that downplay the persecutions, 'Bloody Mary" will stick! Some of the pictures were interesting showing Mary's residences, which were numerous, very spacious, and attended with style and servants galore. Paperback version omits details of her support for the TPP. Ha
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