Read The Old Rush: Marketing for Gold in the Age of Aging by Peter B. Hubbell Online
The Old Rush: Marketing for Gold in the Age of Aging In this book, Peter Hubbell makes a strong case for why the nearly 80 million baby boomers are marketing’s most valuable generation and then outlines the basic rules of marketing engagement wit
| Title | : | The Old Rush: Marketing for Gold in the Age of Aging |
| Author | : | |
| Rating | : | 4.64 (197 Votes) |
| Id Book | : | 0985286466 |
| Format Type | : | Hardcover |
| Number of Pages | : | 150 Pages |
| Publish Date | : | 2014-05-30 |
| Type File | : | PDF, DOC, RTF, ePub |
The age of aging will begin in 2014 as the last of the baby boomers turn 50. No other global trend will do more to impact the way we live, think, act, and interact with brands for the next twenty years. The Old Rush: Marketing for Gold in the Age of Aging is an invaluable primer for marketers who want to seize the next big fast-growth opportunity-a chance to propel their brands and businesses forward rapidly and on a global scale. In this book, Peter Hubbell makes a strong case for why the nearly 80 million baby boomers are marketing’s most valuable generation and then outlines the basic rules of marketing engagement with this cohort along with practical ideas that brands and businesses can use to create their own success. The lessons from the Gold Rush are particularly apt to the modern-day Old Rush: decisiveness, agility, creativity, and perseverance will be the skills needed to thrive with the aging consumer.
Peter Hubbell is the founder and CEO of BoomAgers, an industry-leading advertising agency dedicated to the aging consumer. In this role, Peter has become one of the preeminent communications experts in the global aging space and is a sought-after speaker. With over thirty years of experience as a top ad agency executive, Peter's career led him to the global board of Saatchi & Saatchi, where he was responsible for one of its largest global clients. Peter honed his marketing acumen and creative business skills as a long-standing partner with blue-chip clients including Procter & Gamble, Pillsbury, and General Mills.
Instruction on tuning, care and maintenance of the guitar is also provided.. Diamond.
Associate Professor (emeritus) Eric Arnold
The University of Denver. Oil prices only jumped in early 1970s and the speed with which His Majesty's government worked on projects and tried to modernize the country is truly amazing for a country as backward as Iran in 1960s and 70s. Needless to say, the pages flew by and I thoroughly enjoyed the read! Even though this book had a lot of sadness, as a result of Hannah's choice, I have hope that things will end up differently in the next book.
One thing I have to say about this series, and especially the last two books, is the endings make me very eager to start the next book and I can't wait until the final "Yesterday" book releases so I can see how everything ends!
I definitely recommend this book and the series. For example, the amount of information the a screen holds is tiny. An extensive bibliography and the carefu
Associate Professor (emeritus) Eric Arnold
The University of Denver. Oil prices only jumped in early 1970s and the speed with which His Majesty's government worked on projects and tried to modernize the country is truly amazing for a country as backward as Iran in 1960s and 70s. Needless to say, the pages flew by and I thoroughly enjoyed the read! Even though this book had a lot of sadness, as a result of Hannah's choice, I have hope that things will end up differently in the next book.
One thing I have to say about this series, and especially the last two books, is the endings make me very eager to start the next book and I can't wait until the final "Yesterday" book releases so I can see how everything ends!
I definitely recommend this book and the series. For example, the amount of information the a screen holds is tiny. An extensive bibliography and the carefu
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